We offer a full suite of Amazon services to grow and protect your beauty brand.
Here are the latest stats.
#1
Largest Online Retailer
$36B
U.S. Beauty & Personal Care Sales (Forecast 2024)
26%
YOY Category Growth vs. 20% Overall (Forecast 2024)
Beauty consumers shop at different online retailers for different reasons, but on each platform, consumer behaviors are generally the same.
They come to ….
SEARCH, DISCOVER. LEARN. COMPARE. PURCHASE.
It means we can leverage similar strategies, content, inventory, and trends across platforms for our clients.
The results?
While individual beauty consumers stick to their preferred online retailers at high rates (Amazon, Ulta, Sephora), overall behaviors across platforms are consistent – the searches they do, the ads that they interact with, the competitor brands they look at.
Managing these platforms together makes economic and strategic sense.
– Jacob St. John, CEO & Founder, Navigo Marketing
Our Amazon expertise is unparalleled.
Our team has deep experience across the entire value chain.
We manage every aspect of your account through detailed data analytics to optimize reach, impressions, keywords, pricing, listings, and inventory; and we identify/purge unauthorized resellers from the platform. Our team also manages your seller support, customer reviews, and chargebacks.
All of our clients’ products average 4.5 – 5.0 stars.
We will work with you and your assets to develop the most effective content for your Amazon store and product catalog. At Navigo, our team uses our experience and best practices we have honed over the past decade in this marketplace to drive high conversion rates.
Some of these best practices include:
On the virtual shelves of Amazon, where countless products compete for attention, an exceptional product listing is your ticket to success. Our well-tested techniques not only grab browser’s attention but also converts browsers into buyers.
It is about engaging your audience, delivering value, and building trust.
A quick overview of our approach:
Inventory and logistics management is an ongoing process and requires constant review. We understand that the consequences of poor inventory management can lead to severe losses in revenue. In addition to monitoring stock levels with a strick eye, we provide assistance in inventory planning to prevent redundancies. We also optimize Amazon IPI scores to make this process effortless for our clients.
AMAZON FBAFrom time to time, Amazon introduces new policies and tools for optimized and efficient inventory management. Our team is well-versed in these tools and policies; they understand the intricacies of the procedures. The latest introduction of Amazon FBA also allows the seller to handle inventory storage, packaging, and shipping efficiently. FBA comes with a minimal amount of fees, however, it can streamline the process for faster shipping options.
No more out-of-stock issues or aging inventory. Weekly reassessments predict the perfect amount of each product for your next shipment as well as a useful guide for your product development timelines.
AGING INVENTORYEquipped with a strategic plan, we help you clear out aging inventory with minimized impact to your bottom line.
Being a trusted partner to so many buyers and sellers, Amazon strives to be a safe marketplace. At Navigo, we have the necessary skills to safeguard your brand against damaging unauthorized resellers, we keep your brand and customers safe from fraud and abuse.
Here are some of the key components of Amazon brand protection:
Technical AdvancementsNavigo constantly works on advancing technologies in order to weed out imitators and counterfeiters.
This process allows you to register your intellectual property. It also offers a set of tools to protect and build your brand.
PreventionAmazon brand protection tools detect, prevent, and remove the bad actors.
Project ZeroThere is no full stop on the protection process. Project Zero ensures 100% removal of counterfeits and imitators.
We chose the name Navigo because it means ”to guide (or sail on the sea) with a plan.” Online beauty platforms like Amazon, Ulta, and Sephora can seem like massive, complex oceans with everchanging algorithms and unauthorized resellers out to destroy your brand equity. However, with an experienced partner like Navigo helping you navigate every aspect of your online retail platform strategy, the voyage you take with us will be your best yet.