Interview with Beauty Matter: Leveraging Amazon to Drive Growth at Ulta and Sephora
Retail media ad spend has been the buzz in marketing circles as customer acquisition on digital platforms becomes more expensive and opaque. The retail media network (RMN) category is expected to grow to $166 billion by 2025 and will account for 20% of all digital media spend this year, according to eMarketer. The list of […]
Amazon Beauty Essentials: Must-Have Strategies for Success
In the highly competitive world of Amazon commerce, crafting exceptional product listings is paramount. It’s not just about showcasing your products; it’s about telling your brand’s story and connecting with your audience on a deeper level. At Navigo, we understand the importance of creating product listings that not only grab browsers’ attention but also convert […]
Preparing Your Brand for Black Friday and Cyber Monday on Amazon: Strategies for Success
Black Friday and Cyber Monday, the biggest shopping events of the year, are just around the corner. For brands selling on Amazon, these two days present an incredible opportunity to boost sales, increase brand visibility, and reach a vast audience of eager shoppers. However, to make the most of this critical retail period, careful planning […]
How can I control rogue sellers on Amazon?
If you are an Amazon seller and you are concerned about rogue sellers, there are a few steps you can take: Report the seller: If you believe a seller is violating Amazon’s policies, you can report them to Amazon by clicking the “Report abuse” link on their seller profile page. Protect your intellectual property: If […]
The Power of Images and A+ Content in Mobile Shopping
In an era where more customers than ever are shopping on mobile devices, the importance of captivating, informative images cannot be overstated for beauty and skincare brands on Amazon. These visual elements are not just about showcasing your products; they are a direct channel to engage potential customers and enhance their shopping experience. In this […]
Are our product listings fully optimized to maximize visibility?
Optimize product listings by incorporating relevant keywords strategically. Enhance product images to capture attention, ensuring they conform to Amazon’s guidelines. Craft compelling product descriptions that highlight features, benefits, and uses. Use bullet points and formatting for readability. Leverage Amazon’s A+ Content or Enhanced Brand Content to create immersive shopping experiences. Monitor listing performance using Amazon’s […]
Top challenges while growing on Amazon?
There are several challenges that businesses may face when trying to grow on Amazon, including: Competition:With millions of sellers on the platform, competition is fierce on Amazon. This can make it difficult for businesses to stand out and attract customers. Changes in Amazon’s algorithms: Amazon’s algorithms constantly change, and these changes can have a significant […]
What is Amazon multi channel fulfillment?
Amazon Multi-Channel Fulfillment (MCF) is a fulfillment service offered by Amazon that allows sellers to store their products in Amazon’s fulfillment centers and have them shipped to customers through Amazon’s network of carriers. With MCF, sellers can fulfill orders placed on their own websites, as well as orders placed on other sales channels such as […]
