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Retail media ad spend has been the buzz in marketing circles as customer acquisition on digital platforms becomes more expensive and opaque. The retail media network (RMN) category is expected to grow to $166 billion by 2025 and will account for 20% of all digital media spend this year, according
In the highly competitive world of Amazon commerce, crafting exceptional product listings is paramount. It’s not just about showcasing your products; it’s about telling your brand’s story and connecting with your audience on a deeper level. At Navigo, we understand the importance of creating product listings that not only grab
Black Friday and Cyber Monday, the biggest shopping events of the year, are just around the corner. For brands selling on Amazon, these two days present an incredible opportunity to boost sales, increase brand visibility, and reach a vast audience of eager shoppers. However, to make the most of this
If you are an Amazon seller and you are concerned about rogue sellers, there are a few steps you can take: Report the seller: If you believe a seller is violating Amazon’s policies, you can report them to Amazon by clicking the “Report abuse” link on their seller profile page.
In today’s ever-evolving e-commerce landscape, the synergy between marketing and social media releases is a well-known strategy. However, executing this synergy effectively is an art that demands experience and thoughtful planning. TikTok stands out in the social media sphere due to its prolific User-Generated Content (UGC) creation. The real magic
In an era where more customers than ever are shopping on mobile devices, the importance of captivating, informative images cannot be overstated for beauty and skincare brands on Amazon. These visual elements are not just about showcasing your products; they are a direct channel to engage potential customers and enhance
Running successful Amazon PPC campaigns requires careful planning, continuous optimization, and data-driven decision-making. Let’s dive into essential strategies that can help you optimize your PPC campaigns and achieve better ad performance on Amazon.. Keyword Research and Selection: Thorough keyword research is the foundation of a successful PPC campaign. Identify relevant
As an Amazon seller, you’re constantly looking for strategies to stand out from the competition and drive more sales. One powerful tactic that can help you achieve this is product bundling. By combining complementary products into attractive bundles, you can capture customers’ attention, increase your average order value, and enhance
To expand your international presence on Amazon, research and assess the viability of selling in different international marketplaces. Evaluate market demand, competition, and shipping logistics. Develop a localization strategy tailored to each marketplace. This may include translating product listings, optimizing keywords for local search terms, and considering cultural nuances and
We chose the name Navigo because it means ”to guide (or sail on the sea) with a plan.” Online beauty platforms like Amazon, Ulta, and Sephora can seem like massive, complex oceans with everchanging algorithms and unauthorized resellers out to destroy your brand equity. However, with an experienced partner like Navigo helping you navigate every aspect of your online retail platform strategy, the voyage you take with us will be your best yet.