# Navigo (formerly Navigo Marketing) > Connected commerce for beauty. One team runs Amazon, Ulta.com, Sephora.com, paid search and paid social as one account, planned around one set of numbers. Navigo works only with beauty brands. We have managed $200M+ in commerce for 100+ beauty brands, and our team runs every account in Navi OS, our own software, where each brand's channels, goals, call notes, approvals and budgets live together. ## Pages - [Home](/): Connected Commerce for beauty brands, overview of services and results. - [About](/about): Our beauty-only agency, team, and approach. - [Connected Commerce](/connected-commerce): How demand generation and demand capture work as one system. - [Navi OS Platform](/platform): Where our team runs each account every day: every channel's numbers next to the brand's goals, call notes, approvals and budgets. - [Results](/results): Case studies and proven outcomes for beauty brands. - [Insights](/insights): Proprietary reports, playbooks, and market intelligence. - [Contact](/contact): Schedule a free brand audit. - [How We Work](/how-we-work): Operating model, pod structure, cadence, first 90 days, and account ownership. ## Services - [Amazon Management](/services/amazon): Full-service Amazon for beauty, advertising, content, inventory, and analytics. - [Paid Social](/services/paid-social): Meta and TikTok strategy built for beauty shoppers. - [Paid Search](/services/paid-search): Google and search ecosystem campaigns tied to margin. - [Online Retail](/services/online-retail): Ulta, Sephora, and retail media management. ## Optional - [Privacy Policy](/privacy) - [Terms of Service](/terms) ## Guides - [How to Choose an Amazon Agency for Your Beauty Brand](https://navigomarketing.com/guides/amazon-agency-for-beauty-brands): What beauty brands should demand from an Amazon agency, P&L accountability, DSP, brand protection, red flags, and pricing. - [How to Choose a Paid Social Agency for Your Beauty Brand](https://navigomarketing.com/guides/paid-social-agency-for-beauty-brands): Evaluating a Meta and TikTok agency, measurement, creative volume, halo effects, and questions that expose weak operators. - [How to Choose an Ulta Retail Media Agency](https://navigomarketing.com/guides/ulta-retail-media-agency): UB Media and Criteo mechanics, tentpole planning, sell-through accountability, and questions that reveal real Ulta experience. - [How to Choose a Sephora.com Agency for Your Brand](https://navigomarketing.com/guides/sephora-agency-for-beauty-brands): Search visibility, review velocity, sampling, the Sephora media network, and why channel-siloed agencies underperform at Sephora. - [How to Choose an Amazon DSP Partner for Your Beauty Brand](https://navigomarketing.com/guides/amazon-dsp-agency): The retargeting trap, new-to-brand discipline, AMC measurement, and the questions that expose screenshot factories. - [How to Choose a TikTok Shop Agency for Your Beauty Brand](https://navigomarketing.com/guides/tiktok-shop-agency-for-beauty-brands): The affiliate engine, paid amplification sequencing, price integrity, and measuring the Amazon halo. - [How to Choose a Google Ads Agency for Your Beauty Brand](https://navigomarketing.com/guides/google-ads-agency-for-beauty-brands): The branded search problem, Performance Max discipline, incrementality, and questions that expose spend managers. - [How to Choose a Beauty Marketing Agency](https://navigomarketing.com/guides/beauty-marketing-agency): The three species of agency, the silo tax, and evaluation questions that actually predict results. ## Reports - [The Amazon Quarterly: Q3 2026](https://reports.navigomarketing.com/amazon-q3-2026): What changed on Amazon beauty, July to September 2026. - [The Sephora Quarterly: Q3 2026](https://reports.navigomarketing.com/sephora-q3-2026): What changed on Sephora.com, July to September 2026. - [The Ulta Quarterly: Q3 2026](https://reports.navigomarketing.com/ulta-q3-2026): What changed on Ulta.com, July to September 2026. - [Q2 2026 Sephora Beauty Report](https://reports.navigomarketing.com/sephora-q2-2026): Second-quarter Sephora performance for the beauty category, assortment shifts, promotional cadence, brand-level share movements, and where the retailer is signaling investment into the back half of 2026. - [Q2 2026 Ulta Beauty Report](https://reports.navigomarketing.com/ulta-q2-2026): Second-quarter Ulta performance for the beauty category, assortment shifts, promotional cadence, brand-level share movements, and where the retailer is signaling investment into the back half of 2026. - [Q2 2026 Amazon Beauty Report](https://reports.navigomarketing.com/amazon-q2-2026): Second-quarter Amazon beauty category performance, advertising benchmarks, category trends, competitive movements, and what they set up for Prime Day and the back half of 2026. - [The Amazon Prediction Report: Q4 2026](https://reports.navigomarketing.com/amazon-q4-2026-outlook): Quarter-ahead forecast of Amazon beauty department and category share for the 2026 holiday. - [Prime Day 2026 Beauty Recap](https://reports.navigomarketing.com/prime-day-2026): Prime Day 2026 in the beauty category, what sold, what the discounting actually cost, advertising benchmarks from the event, and the recapture playbook for the weeks after. - [How Medicube Took Over Amazon Skincare in a Year](https://reports.navigomarketing.com/medicube-amazon-2026): A single-brand breakdown of the fastest rise in Amazon skincare, the SKU architecture, the search terms, the sponsorship strategy, and the timeline of how Medicube did it. ## Case Studies - [Esker](https://navigomarketing.com/results/esker) - [Beauty Brand Profitability](https://navigomarketing.com/results/beauty-brand-profitability) - [Ulta Digital Shelf Turnaround (Blinded Beauty Brand)](https://navigomarketing.com/results/ulta-digital-shelf-turnaround) - [About-Face](https://navigomarketing.com/results/about-face) - [AMC Audiences](https://navigomarketing.com/results/amc-audiences) - [Everist](https://navigomarketing.com/results/everist) - [Beauty Pie](https://navigomarketing.com/results/beauty-pie) - [Morrow](https://navigomarketing.com/results/morrow) - [Buy Box Recovery](https://navigomarketing.com/results/buy-box-recovery) - [rom&nd](https://navigomarketing.com/results/romand) - [Nopalera](https://navigomarketing.com/results/nopalera) - [Ries](https://navigomarketing.com/results/ries) - [Ad Waste Turnaround (Blinded Skincare Brand)](https://navigomarketing.com/results/ad-waste-turnaround) - [RoC](https://navigomarketing.com/results/roc-ulta) ## Perspectives - [What Amazon Marketing Cloud Actually Changes for Beauty Brands](https://navigomarketing.com/insights/amazon-marketing-cloud-beauty): AMC is a clean room most brands have heard of and few have used. What it actually measures, the three queries that pay for themselves, and what it changes for beauty. - [Our Honest Take on Amazon Streaming TV for Beauty Brands](https://navigomarketing.com/insights/amazon-streaming-tv-beauty): When STV works, when it is a donation to Amazon, and how to tell which one you'd be. - [The Halo Nobody Talks About: Amazon's Effect on Your Shopify Store](https://navigomarketing.com/insights/amazon-shopify-halo): The reverse halo. How Amazon presence lifts DTC revenue, and what we see when brands connect the data. - [TikTok Made Them Buy It. On Amazon.](https://navigomarketing.com/insights/tiktok-amazon-halo): TikTok's most valuable conversions never touch TikTok's pixel. How the lag pattern works, how to actually see it, and why capture readiness decides who profits. - [Branded Search Is the Quietest Tax in Beauty Media](https://navigomarketing.com/insights/branded-search-tax): The most profitable-looking line in your ad account is often the least incremental dollar you spend. When brand defense is real, when it is waste, and how to right-size it. - [Prime Day Is a Margin Event, Not a Revenue Event](https://navigomarketing.com/insights/prime-day-margin-event): Recap decks celebrate revenue. The P&L remembers discounts, fee surges, and pulled-forward demand. How we plan Prime Day for profit, not applause. - [AI Search Is Rewriting Beauty Keyword Strategy](https://navigomarketing.com/insights/ai-search-long-tail-beauty): A growing share of shoppers start research in an AI chat and arrive at Amazon and Google with hyper-specific queries. What we're seeing, and how keyword strategy has to change. - [K-Beauty's US Surge Is a Connected Commerce Story](https://navigomarketing.com/insights/k-beauty-us-connected-commerce): K-beauty brands entering the US are the purest test of connected commerce. Demand born in content, captured on Amazon, converted into retail, and where the winners differ from the casualties. - [Medicube Took Over Amazon Skincare. Every Brand Should Study How.](https://navigomarketing.com/insights/medicube-amazon-takeover): In roughly a year, Medicube went from one K-Beauty brand among many to the name to beat in Amazon skincare. The short version of what happened, and where to read the full breakdown. - [K-Beauty Is the Last Growth Lane on Ulta.com](https://navigomarketing.com/insights/k-beauty-last-growth-lane-ulta): While most of Ulta.com softened this quarter, K-Beauty grew: organic visibility up 11 percent, sponsorship up 37 percent, and a leaderboard of Korean-founded brands. What the data says and what to do with it. - [Your Category Is Shrinking. Your Plan Shouldn't Panic.](https://navigomarketing.com/insights/when-your-category-contracts): Most Ulta.com categories lost organic ground this quarter. The playbook for defending share, protecting margin, and finding the growth pockets when the shelf contracts. - [PDRN, Centella, and the Ingredient Search Economy](https://navigomarketing.com/insights/ingredient-search-economy): Beauty shoppers increasingly search by ingredient and format instead of brand and category. Why that rewrites keyword strategy, content, and who gets to win. - [When One Brand Owns a Quarter of the Ad Shelf](https://navigomarketing.com/insights/ad-shelf-concentration): In one Ulta category, a single brand holds nearly 26 percent of all sponsorship. What auction concentration means, and the challenger playbook for competing around a landlord. - [The Beauty Event Calendar Is Fragmenting](https://navigomarketing.com/insights/beauty-event-calendar-fragmenting): Prime Day moved. Retail tentpoles multiplied. Fall events stack against holiday. Why the annual promo calendar is now a strategic document, not an afterthought. - [Q4 Starts in August](https://navigomarketing.com/insights/q4-starts-in-august): By the time holiday traffic arrives, the winners were decided months earlier: rank built in September, inventory sent in October, creative tested before November. The calendar most brands run is too late. - [Subscribe & Save Is the LTV Engine Beauty Brands Underrate](https://navigomarketing.com/insights/subscribe-and-save-ltv): The first purchase is worth more than it looks. How Subscribe & Save turns trend buyers into a durable P&L line, and how to run it without giving away margin.