Esker was already bought in on connected commerce across Amazon and Ulta's marketplace, but results had plateaued heading into Q4.
They needed to stabilize the business, acquire new customers, and prove their ecosystem could scale during peak season.
Revenue Stagnation
Revenue had plateaued and media was inefficient going into their most important quarter.
Limited Audience Targeting
The funnel was over-reliant on a single demographic with no targeting diversification.
Siloed Content
Content was siloed by channel and creative wasn't compounding across platforms.
Disconnected Funnel
Upper-funnel investment wasn't translating into marketplace demand capture.
We moved fast mid-Q4 to stabilize revenue, rebuild the funnel, and connect demand creation to capture.
Stabilize First, Then Scale
Cut spend, improved efficiency, and delivered a significant profit lift while holding revenue steady.
Unlock New Customer Growth
Identified untapped audiences, built targeted creative, and aligned messaging to improve on-site conversion.
Connect the Funnel
Shared high-performing creative across all channels and designed paid social to halo into marketplace sales.
Esker enters 2026 with profit momentum, a rebuilt acquisition engine, and scaled channels feeding each other.
Profit isn't a tradeoff with growth
When the funnel works, you get both.
Smart creative stretches
One asset, deployed right, can work across multiple channels.
Demand creation must show up downstream
Upper-funnel spend should translate into marketplace capture.
