Which retailers do you cover?

Ulta.com, Sephora.com and Target.com, including the advertising on each (UB Media at Ulta, for example), and other retailer sites as your distribution grows.

How do you measure retail media beyond Criteo's reporting?

We look at how your products move in the retailer's search results, how fast they sell and how much of the page you hold for your key searches. The retailer's own ad reports are a useful starting point, but the clearest sign it worked is the retailer ordering more of your stock.

Can you help us get into Ulta or Sephora?

We don't do retail brokerage or sales, but we can make that conversation easier by building the things a buyer looks at, like strong online sales, steady reviews and good rankings on Amazon and your own site, and we work alongside your sales team or broker on when to have it.

Online Retail Support

Growing on Ulta.com, Sephora.com and Target.com

We manage the ads, product pages and promotions on Ulta.com, Sephora.com and Target.com, which at most brands sit between the sales team and the marketing team and don't get looked after week to week.

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Enhanced content

Now showing

Lancer

Placement

Ulta · Skin Concerns

Our view

“Ulta.com and Sephora.com are run by merchants.”

Ulta and Sephora make decisions the way retailers do, based on what is selling, what is in stock and what is on the promotion calendar, so advertising there works best when it is planned with all three. The better your products rank in their search results, the more they sell without ads, and that position tends to build on itself over time.

We plan retailer ads around the big sale events and around how much stock the retailer actually has, we treat the retailers' own ad reports with some caution, and we look after where you sit on each retailer's site, because a strong position there tends to help sales on Amazon and your own site too.

What We Do

What the work includes.

Ulta.com & Sephora.com Management

Full marketplace management: PDPs, hero images, enhanced content, search optimization, and promotional planning.

Retail Media Network Advertising

Sponsored product and display campaigns on retailer ad platforms, managed with the same margin discipline we bring to every channel.

Creative (Hero Images, Enhanced Content)

Hero images and enhanced content made to each retailer's rules, which differ more than most people expect, and designed to be noticed on a crowded category page.

Share of Voice & Share of Sales Tracking

Competitive monitoring so you know exactly where you stand in your category and where to push.

Promotional Planning & Execution

Strategic promotion calendars coordinated with your retail partners, aligned with inventory and media timing.

Additional Retailer Support

Target.com at the same depth as Ulta.com and Sephora.com, and other retailer sites as your brand gets into more stores.

Work from the account

RoC Online retail creative by Navigo — RoC · Online retail

Patchology Online retail creative by Navigo — Patchology · Online retail

Lancer Online retail creative by Navigo — Lancer · Online retail

Fur Online retail creative by Navigo — Fur · Online retail

Proof

Results from this channel.

About-Face: From Ulta-Exclusive to a Discovery Engine on Amazon

Amazon Launch

+47%

Prime Day 2026 vs Forecast

About-Face: From Ulta-Exclusive to a Discovery Engine on Amazon

Ulta

+730%

Ulta Ad Sales Growth

Winning the Ulta Digital Shelf

Amazon

+280%

Amazon Revenue YoY, Q2 2026

Nopalera: +280% on Amazon While Ulta and Target Come Calling

Connected Commerce

How this works with your other channels.

Retail marketplaces are both demand generators (shoppers discover you while browsing) and demand capture points (shoppers go directly to Ulta or Sephora to buy). We manage both sides, building visibility for new shoppers while converting the demand that social and search create.

Demand

Generation

Demand

Capture

How Connected Commerce Works

Questions

Common questions.

See what we would change in your Online Retail accounts.

The brand audit is free and takes a few days. The team that would run your account goes through it in detail and tells you plainly what they would change, and you keep it either way.

Where spend is leaking

Where rank is at risk

What we'd change in the first 90 days

Schedule Your Brand Audit