How do you measure success beyond platform ROAS?

We look at total sales against total ad spend across the brand, what is left after costs, how many buyers are new to the brand, and what happens to Amazon searches and retailer sales in the days after social spend changes. When social is only ever judged by the platform's own numbers, it tends to get run to make those numbers look good.

Do you produce creative or just run media?

Both. On Meta and TikTok the number and variety of ads you test makes a big difference, so we make and test new creative every week, stop the ads that aren't working and adapt the ones that are for your other channels.

We tried Meta and it didn't work. Why would this be different?

Usually for one of three reasons: not enough new creative was being tested, results were judged only on sales that came straight through your own site while the real lift showed up on Amazon, or spend grew faster than the offer could support. We work out which one it was before we spend anything.

Paid Social

Paid Social That Finds New Customers

We run Meta and TikTok for beauty brands with the goal of reaching people who don't know you yet, and we measure the results in the places those people end up buying, which is often Amazon or a retailer site as much as your own store.

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1:1

Now serving

Nopalera

Channel

Meta · Static

Our view

“Meta and TikTok only report the sales they can see.”

For a beauty brand, a good Meta or TikTok campaign shows up in a lot of places at once: sales on your own site, more people searching your brand name on Amazon, and products selling faster at Ulta.com and Sephora.com. We watch all of those, so we can keep spending when the platform's own numbers look average but everything else is moving, and pull back when the platform numbers look great and nothing else changes.

On these platforms the ads themselves now matter more than the targeting, so we test new videos and images every week, switch off the ones that aren't working and adapt the ones that are for your other channels.

What We Do

What the work includes.

Meta (Facebook & Instagram)

Campaigns across Facebook and Instagram, from reaching new people to reminding recent visitors, set up mainly to find customers who haven't bought from you before.

TikTok Ads

Campaigns built around the kind of video that works on TikTok, with new ideas tested every week and the ones that work passed along to the teams running Meta and Amazon.

Creative Strategy & Production

Creative briefs and production for social ads. When a video works on TikTok we adapt it for Meta and reuse the best parts on your Amazon and retailer product pages.

Audience Building & Retargeting

Audiences for reaching new people, kept separate from audiences of people who have already visited or bought, so each group gets its own message and budget.

Reporting & Attribution

Reporting that follows social spend through to Amazon searches and sales, retailer sales and your own site, alongside what Meta and TikTok report themselves.

Work from the account

rom&nd Paid social creative by Navigo — rom&nd · Paid social

Fur Paid social creative by Navigo — Fur · Paid social

Esker Paid social creative by Navigo — Esker · Paid social

Lancer Paid social creative by Navigo — Lancer · Paid social

Proof

Results from this channel.

Reigniting Growth and Profit in Peak Season for Esker

Multi-Channel

+84%

Net Profit

Reigniting Growth and Profit in Peak Season for Esker

Beauty Pie: A US Launch That Scaled Into a +230% YoY Amazon Business

Amazon Launch

+230%

Revenue YoY, Q2 2026

Beauty Pie: A US Launch That Scaled Into a +230% YoY Amazon Business

Amazon

14x

Monthly Revenue, Month 1 to Month 7

rom&nd: 14x Monthly Revenue in Seven Months on Amazon US

Connected Commerce

How this works with your other channels.

Paid social is usually where a shopper first comes across a brand, but the sale often happens somewhere else a few days later, as a search on Amazon, a purchase on Ulta.com or a visit to your own site. We measure social across all of those places, because judging it only on what Meta or TikTok report back tends to undercount what it did.

Demand

Generation

Demand

Capture

How Connected Commerce Works

Questions

Common questions.

See what we would change in your Paid Social accounts.

The brand audit is free and takes a few days. The team that would run your account goes through it in detail and tells you plainly what they would change, and you keep it either way.

Where spend is leaking

Where rank is at risk

What we'd change in the first 90 days

Schedule Your Brand Audit