What working with us actually looks like.
This is the working model in plain terms: who works on your brand, how often we meet, what the first ninety days look like, and what stays yours if we ever part ways.
A small team on each brand.
i.
Who is on your brand
Every brand gets a dedicated pod: an account director who owns the relationship, channel leads across your active channels, and creative support. Senior coverage overlaps so nothing stalls when someone is out.
ii.
Where we work
Your pod lives in your Slack, your planning calendar, and your business reviews. The people who plan your strategy are the people inside your ad accounts, and you will know them by name.
iii.
Why we keep it small
We keep the number of brands each team carries small on purpose, because it's the only way to give every brand the level of strategy, detail and service we hold ourselves to, especially when a quarter starts to slip.
How often we meet.
Around a launch, a big retail event like Prime Day or an Ulta sale, or the holiday season, we talk more often, check spend every day and swap creative quickly, and your account director is reachable the same day when something needs a decision.
Planned around the next twelve months.
Our goal is long-term, profitable growth for the brands we work with, so the plan runs a year out. Most brands still see real traction in the first 60 to 90 days, usually from fixing what is already there before anyone asks you to spend more.
Getting access and fixing measurement.
We audit the ad accounts, listings and retailer data, fix measurement, set the forecast baseline and cut the waste we find, which usually funds the rest of the plan.
Rebuilding campaigns and product pages.
We restructure the ad campaigns, fix the product pages and content that are costing you sales, and start testing new creative on a regular schedule.
Moving budget to what is working.
Budget follows performance across channels, and we hold the first full business review against the forecast.
Your Amazon, Meta, Google, TikTok and retailer accounts stay in your name the whole time, and we work in them through access you grant us, which means the campaign history, the creative and the data never leave accounts you control.
If we ever stop working together, you remove our access and keep everything, along with exports of the reports we built for you.
Who we're right for, and who we're not.
A good fit
- 01Beauty, personal care and wellness brands: skincare, makeup, hair, fragrance and body care
- 02Brands selling across channels, or ready to expand into them: Amazon, Ulta.com, Sephora.com, Target.com and your own site
- 03Teams that want one partner across their channels and care about growth that holds up over a full year
Not a fit
- 01Brands outside beauty, personal care and wellness, because knowing this category well is most of what we bring
- 02Teams looking mainly for the lowest fee, or for help with one channel on its own
- 03Brands so early that there isn't much demand to work with yet. In that case we would usually suggest who to hire first, since a retainer with us wouldn't pay for itself
See what we'd do with your brand.
The brand audit takes a few days and it's free. We look at your accounts, listings, ad history and retailer reports, and come back with an honest read on where the growth is and where the waste is.
Schedule Your Brand Audit