How do you handle branded search?

We treat it as a choice to make for each account. We look at what share of sales come from searches on your brand name, test what happens to your organic results when we lower those bids, keep the ads that are genuinely protecting you from competitors and move the rest of the money to searches that bring in new customers. It is often the quickest improvement in the account.

Is Performance Max worth running for beauty?

Yes, if someone is watching it closely. Left on its default settings, Performance Max tends to spend on people already searching for your brand or already on your site and then takes credit for those sales, so we exclude brand searches, keep the product data for shades and variants clean, and check where the ads are actually showing.

Should search send traffic to our site or to Amazon?

It depends on the product. We compare how often people buy and what each sale earns on your site versus on Amazon, then decide where each search should send people, so the split between the two is something you chose on purpose.

Paid Search

Showing Up When Shoppers Search on Google

People searching Google for a product like yours are often close to buying, so we make sure you show up for those searches and keep checking that each click is worth what you pay for it.

Schedule a Call

Navi Google Ads view showing campaign type performance and monthly pacing — Navi, Google Ads view

Our view

“Check what your Google ads actually add.”

A lot of the sales Google reports come from people who were already searching for your brand by name and would probably have found you without an ad. We test how much of that is true for your account, keep a close hand on Google's automated Performance Max campaigns instead of leaving them to run themselves, and compare every dollar in the account with what it could do reaching new people on another channel.

In a new account, cutting back ads on your own brand name and deciding on purpose whether a search should send people to your site or to Amazon is often the quickest way we find to free up money for growth.

What We Do

What the work includes.

Google Ads (Search, Shopping, Performance Max)

Search, Shopping and Performance Max campaigns set up for beauty, with separate handling for searches on your brand name, broader category searches and the Shopping feed for your best sellers.

Campaign Optimization & Bid Strategy

Bids set using how much a new customer is likely to spend with you over time and what each sale earns after costs.

Keyword Strategy & Competitor Analysis

Category-specific keyword mapping, competitor gap analysis, and search trend monitoring for beauty-relevant terms.

Creative (Ad Copy, Extensions, Landing Pages)

Ad copy and landing pages written to match what the person actually searched for, so someone looking for a fragrance-free moisturizer lands on one.

Reporting & Attribution

Reporting that separates the sales your ads actually created from sales you would have got anyway through organic search or Amazon.

Work from the account

Beauty Pie Amazon creative by Navigo — Beauty Pie · Amazon

Everist Amazon creative by Navigo — Everist · Amazon

Kari Gran Amazon creative by Navigo — Kari Gran · Amazon

Fur Amazon creative by Navigo — Fur · Amazon

Proof

Results from this channel.

Multi-Channel

+520%

Profit Growth

Rebuilding Profitability for a $15M+ Beauty Brand

Amazon

$32K/mo

Ad Spend Recovered, Revenue Flat

Cutting $32K a Month of Ad Waste From a $650K-a-Month Amazon Business

Amazon

+42%

ROAS

Driving Higher ROAS with AMC Audiences

Connected Commerce

How this works with your other channels.

Paid search mostly picks up demand that other channels create. When social ads and retail visibility get more people searching for you, Google searches go up and we make sure you are there for them. We also look closely at ads on your own brand name and cut back when they are paying for clicks you would have got for free from organic results or Amazon.

Demand

Generation

Demand

Capture

How Connected Commerce Works

Questions

Common questions.

See what we would change in your Paid Search accounts.

The brand audit is free and takes a few days. The team that would run your account goes through it in detail and tells you plainly what they would change, and you keep it either way.

Where spend is leaking

Where rank is at risk

What we'd change in the first 90 days

Schedule Your Brand Audit