A beauty brand generating $5-10M annually on Amazon wanted to improve advertising efficiency while maintaining strong reach.
The goal was to increase returns without sacrificing scale across branded and category campaigns.
Broad Targeting Inefficiency
Campaigns reached too wide an audience without prioritizing purchase intent.
Rising CPCs
Competition in beauty categories was driving up cost-per-click.
Limited Audience Intelligence
The brand lacked visibility into shopper behavior and conversion paths.
Scale vs. Efficiency Tradeoff
Needed to improve returns without sacrificing reach and volume.
We leveraged Amazon Marketing Cloud to identify and target high-intent audiences with precision.
Audience Identification
Used AMC to identify shoppers most likely to engage and convert based on behavioral signals.
Funnel-Focused Targeting
Directed spend toward shoppers further down the purchase funnel for more efficient campaigns.
Balanced Reach + Efficiency
Balanced efficiency with scale by prioritizing high-intent segments while maintaining broad reach.
Stronger engagement and higher conversion rates drove substantially better returns despite higher CPCs.
Audience-driven targeting transforms efficiency
High-intent audiences turned higher click costs into greater overall efficiency.
Better signals mean better outcomes
Campaigns reached shoppers who were ready to purchase.
AMC enables profitable growth at scale
Brands can refine targeting and scale profitable growth with AMC.
