Everist, a fast-growing hair care brand, needed to expand its Amazon presence across both U.S. and Canadian marketplaces.
Catalog content wasn't aligned with search intent, campaign structure was inefficient, and both markets required tailored strategies.
Catalog Under-Optimization
Product content was not aligned with shopper search intent or conversion behavior.
Inefficient Advertising
Campaign structure didn't reflect high-converting keywords or audiences.
Cross-Market Complexity
Both U.S. and Canadian marketplaces required tailored strategies.
Compliance Risks
Hair care categories face suppression risks that could disrupt scaling.
We conducted a full-funnel audit and developed a dual-market framework.
Audit & Foundation
Audited listings, ads, and positioning. Built localized keyword mapping for both markets.
Content & Creative Revamp
Rebuilt all product content from scratch with market-specific optimization.
Advertising Optimization
Restructured campaigns to prioritize high-intent keywords with weekly performance iteration.
Within two months, the brand established record-breaking performance across both markets.
Dual-market strategy drives efficiency
Tailoring to each marketplace unlocked rapid gains.
Content and ads must work together
Aligned PDPs and targeting created measurable performance lift.
Momentum builds quickly
Record-breaking performance was established within two months.
