Morrow wanted to launch a new face mask product on Amazon in a highly competitive skincare category.
With no internal logistics or Amazon experience, they needed end-to-end support to build a scalable channel.
Category Saturation
Hundreds of competitors fighting for the same keywords and customer attention.
Operational Gaps
No internal logistics or Amazon experience, creating inventory management risk.
Channel Dependency
Risk of spending heavily without generating sustainable traction.
We built the Amazon channel from scratch with a focus on operational readiness and conversion-first content.
Market Analysis
Identified untapped search opportunities and established positioning within the right price tier.
Creative & Content
Built all content from scratch, structured for both keyword density and conversion.
Operational Enablement
Maintained uninterrupted inventory availability during high-demand windows.
Advertising
Focused on high-conversion ad types with disciplined weekly optimizations.
Margin-positive by Month 2, with ROAS improving to 3.8x by Month 6.
Category saturation is surmountable
Disciplined positioning and optimized content can carve out meaningful share.
Operational readiness drives growth
Avoiding stockouts was critical in maintaining ranking momentum.
Focused launches win
One hero SKU with concentrated resources accelerates rankings.
