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    Connected commerce for beauty

    About Navigo

    Beauty, only.

    We started in 2022 running Amazon for beauty brands, and the brands kept asking us to take on the channels around it. Today one team runs Amazon, Ulta.com, Sephora.com, Shopify and the paid media that feeds them, for beauty, personal care and wellness brands only.

    Jacob St. John, Founder of Navigo, speaking on a panel at WWD Los Angeles Beauty
    Jacob St. JohnWWD Los Angeles Beauty
    A Letter From the Founder
    Jacob St. John

    Jacob St. John

    Founder & CEO

    I spent years as a partner at Market Defense, growing beauty brands on Amazon, with early work that included Tatcha, Drybar and First Aid Beauty, until the business sold in 2022. I started Navigo the same year, after watching the same thing happen again and again: a good brand, a set of capable agencies, and nobody whose job was the whole thing.

    So that is how we built it. The team that plans your year is the team running your accounts, we work with a small number of brands on purpose, and we plan around the next twelve months rather than the next call.

    Jacob St. John, Founder

    Leadership

    The leadership team

    The people who power your account.

    Jacob St. John, Founder & CEO

    Jacob St. John

    Founder & CEO

    Amanda Fitzpatrick, VP, Business Development

    Amanda Fitzpatrick

    VP, Business Development

    Meredith Matthes, Director of Operations

    Meredith Matthes

    Director of Operations

    Brendan Haas, Account Director

    Brendan Haas

    Account Director

    Recognition

    Awards & press.

    BeautyMatter Awards

    Finalist, 2025 & 2026

    2026 finalist in four categories

    1. i.Best Marketing Agency
    2. ii.Best Breakthrough Tech: Navi OS
    3. iii.Marketer of the Year
    4. iv.Best Business Service Provider
    Read the official BeautyMatter finalist announcement

    As featured in

    • BeautyMatter
    • WWD
    • CEW
    • Beauty Independent
    Why we exist

    Your shopper doesn't think in channels.

    A shopper sees a TikTok, checks the reviews on Amazon and buys at Ulta three days later. When three different agencies manage those as three separate businesses, each one reports its own win, and the brand is left working out whether it actually grew.

    We run all of those channels as a single account, with the same people and a shared budget, so when Meta ads start sending more people to search for you on Amazon we can see it and spend more there, and when Google ads on your own brand name are paying for sales that would have happened anyway, we can pull that money back.

    How connected commerce works
    What We Do

    Every channel beauty brands sell on, run by one team.

    All planned from the same place, and all visible in Navi.

    Next step

    See what we'd do with your brand.

    The brand audit takes a few days and it's free. We look at your accounts, listings, ad history and retailer reports, and come back with an honest read on where the growth is and where the waste is.

    Schedule Your Brand Audit