Where your accountactually runs.
Navi is the tool our team works in all day, and the decisions are still made by people who know your brand and have been on your calls.
Nearly every agency has a tool, and most of them do the same thing, which is let you log in, look at your numbers and log out again. Navi does that part properly across every channel you sell on, but it is really the place where your account gets run, so the call notes, the decisions, the approvals and the budgets sit right next to the numbers they are about instead of in somebody's inbox.
What our team reads every morning.
Four screens from the software our team works in every day, shown here with a sample brand rather than a client's account.
Reporting across
- 01Amazon
- 02Amazon DSP
- 03Amazon Marketing Cloud
- 04Ulta.com
- 05Ulta Media (Criteo)
- 06Sephora.com
- 07Shopify
- 08Meta
- 09Google
- 10TikTok
Your commerce data usually lives in a dozen places.
At most beauty brands the forecast lives in a spreadsheet, ad results sit in three or four different ad platforms, inventory updates arrive by email and content approvals happen in Slack, which means that answering a fairly simple question, like whether last month's TikTok spend did anything for Amazon, usually starts with somebody pulling numbers out of each of them by hand.
Where the data usually lives
- 01Amazon Seller Central
- 02Amazon Ads Console
- 03Meta Ads Manager
- 04Google Ads
- 05TikTok Ads
- 06Shopify Analytics
- 07Sephora Vendor Portal
- 08Ulta Vendor Portal
- 09Google Sheets
- 10Inventory Spreadsheets
- 11Email Threads
- 12Slack Channels
You hear about it the same day, not next week.
Because Navi is where our team spends the day, a change on one of your channels shows up for us when it happens and gets dealt with then, rather than turning up in next week's recap after six to ten days of spend have already gone out the door.
i.
Daily monitoring
A lost buy box, a budget that ran out overnight, a listing that changed without warning, or stock running low on something that still sells all show up for us the day they happen.
ii.
Measured against the goal
Your targets sit in Navi next to the numbers, so when something moves we can tell you what it actually puts at risk, not just that it moved.
iii.
Call context overlaid
What we talked through on the last call sits on top of the data, so a concern you raised is still in front of us the next time we open the account.
What it does, day to day.
These are the parts of Navi our team uses most often in a normal week, roughly in the order we open them.
Reporting
Sales and advertising from Amazon, the retailer sites, your own store and your ad accounts come together on one page every day, including how much of the advertising actually paid for itself.
Goals and pacing
We can see where the month is heading against the plan and against the numbers you told us you need, early enough that there is still time to change how it ends.
Ads
Recommended changes to bids, budgets and wasted search terms are reviewed by our team every day, and every change that goes live is logged with who made it and why.
Listings
New copy is drafted, reviewed by our team and approved by yours before anything goes to Amazon, and afterwards we check whether the change actually helped more people buy.
Inventory
Navi knows which products still sell and are running low and which are out of stock on purpose, and restock orders move from a draft to your approval to an order in the same place.
Planning the next dollar
A view of how spending on each channel has moved with sales over time. It doesn't prove what caused what, so we read it alongside everything else we know about the account when deciding where next month's budget should go.
Where it fits in our work.
We run Amazon, paid search, paid social, Ulta.com and Sephora.com as one account, with one team looking at one set of numbers, and Navi is what makes that practical, because the channels that introduce people to your brand and the channels where they buy are finally sitting on the same page.
When we suggest moving money from one channel to another, it lets us show you the numbers behind the suggestion, and just as usefully it gives us something to check our own judgment against before anything changes in the ad accounts.
Demand generation / One plan / Demand capture
Most tools stop at reporting.
Everything we do for you runs through Navi, which is why it can tell you things a reporting tool usually can't.
What your team sees.
You see the same numbers we do on the same screens, and there is no separate version tidied up for the client before it gets to you.
i.
The same numbers
Your team looks at exactly what our team looks at, including the working behind every recommendation we make.
ii.
Approved in place
When a listing or a restock order needs your sign-off it waits for you in Navi, with the reasoning attached, rather than in an email thread.
iii.
Ask any day
If something looks off you can comment on it directly, so the conversation stays attached to the thing it's about.
iv.
Included
Navi comes with working with Navigo. There's no separate license, and the decisions are still made by people who know your brand.
See it on your own numbers.
Send us read access and we'll walk you through Navi with your own brand in it, along with an honest read on where the growth is and where money is being wasted. You keep the audit either way.
Book a walkthrough