This brand had great products and solid DTC traction, but their Amazon channel was overrun by unauthorized resellers. Buy Box ownership was sitting in the low 30s.
Advertising was working against itself, content was inconsistent, and sales were leaking at every step.
Low Buy Box Ownership
Buy Box hovered at 30-35%, losing the majority of high-intent shoppers to rogue sellers.
Price Erosion
Inconsistent pricing and listings had destroyed consumer trust and conversion.
CPC Cannibalization
Resellers were bidding on branded terms, inflating CPCs and cannibalizing traffic.
Uncontrolled Distribution
Retail partners were contributing to the problem through uncontrolled distribution.
We implemented a full-channel enforcement and cleanup operation to take back control.
Seller Enforcement
Identified, tracked, and removed unauthorized sellers through automated flagging and legal escalation.
Operational Clean-Up
Fixed inventory routing, created distribution guidelines, and synced media with inventory control.
Content & Ad Fixes
Standardized all content and rebuilt campaigns with guardrails for Buy Box protection.
Media Efficiency
Focused spend on brand-controlled listings to cut CPCs and improve returns.
Amazon is no longer a liability. It's a growth engine again.
Control is non-negotiable
You can't scale what you don't control.
Brand protection drives growth
It improves conversion, cuts waste, and stabilizes your presence.
Systems must work together
Content, inventory, and enforcement have to work in sync.
