rom&nd is one of the most-searched K-beauty brands in America. The demand already existed on TikTok, in search volume, and in a gray market of unauthorized resellers happily capturing it. What didn't exist was a controlled US Amazon channel.
We launched the US storefront in November 2025 and ran it like an operator: buy box first, catalog second, spend third. By month seven, the channel was doing 14x its launch month.
Resellers Owned the Demand
Unauthorized sellers held meaningful buy box share on the brand's own viral SKUs, setting prices the brand never approved.
Zero US Infrastructure
No catalog architecture, no content, no review base, no ad account history, against entrenched K-beauty competition.
Viral Demand Is Perishable
TikTok moments don't wait for a 12-month roadmap. Every month of uncontrolled listings was demand handed to someone else.
Launch fast, take pricing control, then scale spend only as efficiency held.
Buy Box and Price Control
Systematic distributor and reseller cleanup alongside pricing discipline. By Prime Day, buy box ownership hit 95.9%, with some collections at 97%.
Catalog Built for Conversion
Catalog, content, and variation families structured around how K-beauty shoppers actually search, shade-first, franchise-second.
Efficient Fuel: PPC + DSP
Spend scaled with revenue, not ahead of it. DSP did the acquisition work: over half of DSP-attributed sales were new-to-brand customers.
First Prime Day, Run Like a P&L Event
4.7x the daily baseline across the event, at a 9% event TACOS. Discount depth was deliberate: SKUs over 25% off saw an 855% average daily increase.
The client took our Prime Day recap deck to their global team the same night. Their words: 'I think this is just the beginning.'
Control before spend
Buy box and pricing discipline made every ad dollar land on a listing the brand actually controlled. Spend without control is a donation to resellers.
Demand capture is a speed game
When demand already exists, the launch plan's job is to not waste months. Month one was live and selling.
Scale and efficiency aren't a tradeoff
14x monthly revenue growth at a 10 to 12% TACOS. Growth bought with margin intact is the only kind worth taking to a CFO.
