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    Choosing yourpartners.

    Straightforward guides for evaluating agencies across the channels beauty brands actually spend on.

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    Hiring Guide

    How to Choose an Amazon Agency for Your Beauty Brand

    What beauty brands should look for in an Amazon agency: P&L accountability, DSP capability, brand protection, and the questions (and red flags) that separate operators from report-senders.

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    Hiring Guide

    How to Choose a Paid Social Agency for Your Beauty Brand

    How to evaluate a Meta and TikTok agency as a beauty brand: creative volume economics, inflated new-to-brand metrics, halo effects on Amazon and retail, and the questions that expose weak operators.

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    Hiring Guide

    How to Choose an Ulta Retail Media Agency

    What beauty brands should expect from an Ulta retail media partner: UB Media and Criteo mechanics, tentpole planning, sell-through accountability, and questions that reveal real Ulta experience.

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    Hiring Guide

    How to Choose a Sephora.com Agency for Your Brand

    How to evaluate a Sephora.com partner: search visibility, review velocity, sampling, the Sephora media network, and why channel-siloed agencies underperform at Sephora.

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    Hiring Guide

    How to Choose an Amazon DSP Partner for Your Beauty Brand

    How to evaluate an Amazon DSP partner: the retargeting trap, new-to-brand discipline, AMC measurement, and the questions that expose screenshot factories.

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    Hiring Guide

    How to Choose a TikTok Shop Agency for Your Beauty Brand

    How to evaluate a TikTok Shop partner: the affiliate engine, paid amplification sequencing, price integrity, and measuring the Amazon halo.

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    Hiring Guide

    How to Choose a Google Ads Agency for Your Beauty Brand

    How to evaluate a paid search partner as a beauty brand: the branded search problem, Performance Max discipline, incrementality, and the questions that expose spend managers.

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    Hiring Guide

    How to Choose a Beauty Marketing Agency

    The three types of beauty marketing agencies, the silo tax that comes with splitting channels across vendors, and the evaluation questions that actually predict results.

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