Insights/Hiring Guides

Choosing yourpartners.

Straightforward guides for evaluating agencies across the channels beauty brands actually spend on.

All guides

How to Choose an Amazon Agency for Your Beauty Brand

What beauty brands should look for in an Amazon agency: P&L accountability, DSP capability, brand protection and the red flags.

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Hiring Guide

How to Choose a Paid Social Agency for Your Beauty Brand

How to evaluate a Meta and TikTok agency as a beauty brand: creative volume economics, inflated new-to-brand metrics and halo effects.

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Hiring Guide

How to Choose an Ulta Retail Media Agency

What beauty brands should expect from an Ulta retail media partner: UB Media and Criteo, tentpole planning and sell-through.

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Hiring Guide

How to Choose a Sephora.com Agency for Your Brand

How to evaluate a Sephora.com partner: search visibility, review velocity, sampling and the Sephora media network.

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Hiring Guide

How to Choose an Amazon DSP Partner for Your Beauty Brand

How to evaluate an Amazon DSP partner: the retargeting trap, new-to-brand discipline, AMC measurement, and the questions that expose screenshot factories.

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Hiring Guide

How to Choose a TikTok Shop Agency for Your Beauty Brand

How to evaluate a TikTok Shop partner: the affiliate engine, paid amplification sequencing, price integrity, and measuring the Amazon halo.

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Hiring Guide

How to Choose a Google Ads Agency for Your Beauty Brand

How to evaluate a paid search partner as a beauty brand: branded search, Performance Max discipline and incrementality.

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Hiring Guide

How to Choose a Beauty Marketing Agency

The three types of beauty marketing agencies, the silo tax of splitting channels, and the questions that predict results.

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