What is Amazon multi channel fulfillment?

Amazon Multi-Channel Fulfillment (MCF) is a fulfillment service offered by Amazon that allows sellers to store their products in Amazon’s fulfillment centers and have them shipped to customers through Amazon’s network of carriers. With MCF, sellers can fulfill orders placed on their own websites, as well as orders placed on other sales channels such as eBay and Shopify.

MCF offers a number of benefits for sellers, including access to Amazon’s fast and reliable fulfillment network, discounted shipping rates, and the ability to use Amazon’s customer service to handle returns and customer inquiries.

To use MCF, sellers must first enroll in the service and then create a fulfillment order in their Amazon seller account. They can then send their products to Amazon’s fulfillment centers and specify how they want their orders fulfilled. Amazon will then handle the fulfillment process, including packing and shipping orders and handling returns and customer inquiries.

Overall, MCF is a useful tool for sellers who want to take advantage of Amazon’s fulfillment network and customer service while still selling on their own websites or other sales channels