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    Connected commerce for beauty

    ReportJuly 15, 2026

    How Medicube Took Over Amazon Skincare in a Year

    By Jacob St. John, Founder & CEO

    A full year of Medicube's Amazon search, visibility and sponsorship data, from July 2025 to July 2026, and how the brand went from one hero device to a full skincare shelf.

    • +53%

      total search visibility, year over year

    • +146%

      sponsored search visibility, year over year

    • 16.9%

      share of anti-aging devices, the #1 brand

    • 13

      skincare categories where Medicube holds double-digit sales share

    How it happened

    1. 01Medicube started the year as a device brand, anchored on the Age-R device.
    2. 02It ran paid across every ad format at more than twice the prior year's intensity.
    3. 03Page-one organic keyword coverage grew 62%, from roughly 2,600 to 4,200 terms.
    4. 04It now holds double-digit sales share across thirteen skincare categories.

    Read the full report

    View the full report
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    NavigoBeauty, only.

    Connected commerce for beauty

    Navigo

    A connected commerce agency for beauty, personal care and wellness brands, running Amazon, Ulta.com, Sephora.com, Target.com, Shopify, Meta, TikTok and Google for each brand as one account.

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