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    Q2 2026 Sephora Beauty Report

    By Jacob St. John, Founder & CEO

    A look back at April through June on Sephora.com. Organic search visibility rose 19.7% and sponsorship activity climbed 58.9%, while the number of best-selling brands and items edged down.

    • +19.7%

      organic search visibility across Sephora.com beauty

    • +58.9%

      sponsorship activity across Sephora.com beauty

    • 14.5%

      Sephora Collection's share of Makeup, more than three times any prestige competitor

    • 330%+

      growth in face sunscreen sponsorship inside Skincare

    What changed this quarter

    1. 01Visibility got deeper while the count of best-selling brands and items edged down.
    2. 02Sephora Collection holds 14.5% of Makeup, more than three times any prestige competitor.
    3. 03Innisfree leads Skincare, with Beauty of Joseon and Laneige close behind.
    4. 04Rhode, Rare Beauty, Phlur and Kayali rank among the top sellers in their categories.
    5. 05Face sunscreen sponsorship rose more than 330%, and ISDIN moved onto the Body Care leaderboard.

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