Report
The Sephora Quarterly: Q3 2026
By Jacob St. John, Founder & CEO
A look back at July through September on Sephora.com, covering which departments, categories and brands gained or lost ground with shoppers.
+9%
Bath & Body's share vs last summer, the biggest gain of any department
7.2%
Innisfree's share of skincare bestsellers, from 2.7%
+28%
sunscreen's share of Skincare vs last summer
7.1%
Fragrance's share of attention, its smallest summer on our records
What changed this summer
- 01Four Korean brands doubled their combined share of skincare bestsellers, from 6.5% to 13.7%.
- 02Bath & Body grew its share by 9% on last summer, led by bath and shower.
- 03Sunscreen and cleansers gained the most inside Skincare, and masks slipped.
- 04Hair tools fell to 18.5% of Hair while salon brands like Kérastase grew.
- 05Fragrance ended at 7.1% of attention, its smallest summer on our records.